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Independent sales & growth consultancy · UK & USA

Sales, partnerships and AI visibility for ambitious businesses.

Get found. Go further.

Forward & Found helps businesses create new commercial opportunities through strategic sales, stronger partnerships, AI search visibility and practical marketing support.

What we do

Get discovered. Build connections. Create opportunities.

Commercial growth is about more than being visible. It’s about reaching the right audiences, developing valuable relationships and turning opportunities into meaningful business outcomes.

Forward & Found connects strategic sales, partnership development and modern marketing to help businesses move forward.

We work with B2B businesses across the United Kingdom and the United States, remotely and in person, including UK companies expanding into the US and US companies entering the UK.

Our partner · GEO Rank

The future of discovery is changing.

Understand your visibility in AI search.

Businesses are increasingly being researched, compared and discovered through AI-powered search experiences.

As a GEO Rank partner, Forward & Found uses GEO Rank technology to help organisations explore their AI visibility, understand competitive positioning and identify opportunities to strengthen their presence in emerging search experiences.

  • AI search visibility
  • Brand discoverability
  • Competitor comparisons
  • Monitoring presence in AI-generated answers
  • Identifying visibility opportunities
  • Connecting visibility with commercial strategy

Why Forward & Found

Commercial thinking. Practical support.

Forward & Found combines two decades of experience in sales, marketing and business development with a practical approach to creating opportunities.

From complex B2B sales and strategic partnerships to AI visibility and digital marketing, the focus is always on understanding business objectives and identifying sensible routes to growth.

  • 0120 years of professional experience
  • 02Strong B2B commercial background
  • 03Software and print industry expertise
  • 04Partnership-led approach
  • 05Practical, independent advice
Forward & Found monogram

About Antonia Fagan

20 years of commercial experience. A fresh approach to growth.

Forward & Found was founded by Antonia Fagan, bringing together two decades of experience across sales, marketing, software and the print industry.

Combining commercial expertise with a passion for building relationships and embracing new technologies, Forward & Found helps businesses get discovered, develop meaningful partnerships and create new opportunities.

Meet Antonia

How we work

A practical approach to growth.

  1. 01

    Understand

    We begin by understanding your business, commercial objectives and the challenges or opportunities you’re facing.

  2. 02

    Identify

    We explore the most relevant opportunities across sales, partnerships, visibility and marketing, developing a practical approach suited to your business.

  3. 03

    Progress

    We support the next steps, review what is working and refine activity to maintain commercial focus.

Let’s talk

Your next opportunity starts with a conversation.

Whether you want to improve AI search visibility, develop partnerships, strengthen your sales approach or explore a new marketing strategy, let’s discuss what could move your business forward.

Let’s talk